Maced is one of the leading producers of meat-based dog treats in Europe. The Company, established in 1993 by Edmund Macionga, offers its products under the Maced and Dogway brands, as well as under private label both domestically and in export. In December 2019 a majority stake of Maced was acquired by Resource Partners, a private equity fund specializing in mid-market consumer investments in CEE, while Tomasz Macionga remained the minority shareholder and CEO. Further growth came from investments realized and in April 2021 Maced acquired Atlantic Products – second largest Polish producer of natural dog treats with 100% sales generated on the export markets.
Assisi Pet Care, established in September 2020, is a joint venture between founder Peter Mangion and a UK-based private equity fund Harwood Capital. Since its inception, Assisi has made two acquisitions on the UK market – Hollings in October 2020 and Town & Country (owner of the HiLife brand) in March 2021. The investment in Maced is a continuation of the strategy to consolidate the Pet Food industry and build a European leader in this rapidly growing market.