What is new technology law?
New technology law is relevant to all organizations that use digital solutions in their business. Rapid technological development is accompanied by increasingly extensive regulation, particularly at the European Union level. Our New Technology Law team helps clients identify and address legal challenges that often arise across a wide range of legislative areas. We view technology as a driver of innovation, rather than merely a separate business sector, which is why we support organizations across different industries and at various stages of development of their digital projects.
Legal protection of brands and products
Brand protection includes a range of legal tools designed to protect names, logos and other valuable brand elements, such as a product’s distinctive appearance, shape, sound or scent. Our support is based on a strategic approach to the client’s brand and includes brand clearance searches, support with naming processes, and comprehensive assistance with trademark and industrial design registrations
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Who can benefit from legal protection of brands and products?
Brands are used by businesses and professionals in every industry, regardless of their size or stage of development. Legal protection of brands and products is recommended both for online businesses and for organizations providing physical products or services.
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When should you consider establishing a family foundation?
It is advisable to seek legal protection when starting a business, launching a new brand or introducing a new product or service. This helps protect the brand’s market presence and safeguard the investment made in its development and marketing.
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What are the benefits of legal protection for your brand and products?
Legal brand protection helps build brand recognition and protect the brand against current and future competitors. It safeguards the brand’s long-term value and helps build trust in the company by ensuring its continued presence under the selected signs.
Scope of support
Every organization operating in Poland should identify potential risk factors and then develop and implement appropriate internal policies and procedures to prevent breaches of the law.
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Brand clearance searches and support with the naming process
We provide support at the initial stage of launching a brand or product to increase the likelihood of securing legal protection. We analyze the rights held by competitors to advise the client on whether the selected sign can be used safely in the market.
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Trademark registrations and support in obtaining funding
We prepare trademark applications and handle registration proceedings. If an opposition is filed, we outline the available courses of action. We also help obtain funding toward official fees under the EU’s recurring SME Fund program.
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Advice on infringements and oppositions, and representation in disputes
We develop an appropriate strategy where an infringement is identified, or claims are received from third parties. We conduct proceedings before patent offices and courts concerning infringements of copyrights, trademarks and designs. We handle opposition and invalidity proceedings. We also conduct negotiations and participate in settlement discussions.
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Trademark monitoring and counterfeit detection
Using world-class IT solutions, we monitor whether competitors are attempting to register similar brands. We conduct risk assessments and recommend measures to protect the brand’s distinctive character. We help detect and pursue infringements involving names, logos and products on online marketplaces, social media platforms and through international customs procedures.
Legal implementation of AI in your business and products
Legal implementation of AI in your business and products is a comprehensive approach to ensuring regulatory compliance for solutions based on artificial intelligence. As part of our support, we examine both internal AI use and the use of AI in products or services offered externally. We help ensure compliance with EU and national artificial intelligence legislation, considering its relationship with other sector-specific regulations, such as the GDPR and NIS 2.
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Who can benefit from legal implementation of AI in business and products?
Legal implementation of AI in your business and products is relevant to every organization that intends to use artificial intelligence in its day-to-day operations or incorporate AI components into its final products or services. AI compliance obligations apply not only to providers of AI solutions, but also to companies offering their customers mobile applications incorporating AI components created by third parties.
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When should you seek support with legal implementation of AI?
Legal support should be sought when introducing AI-based tools into business processes, such as HR, proposal preparation or document analysis, as well as when using AI in customer communications, cooperation with subcontractors or as part of a final digital product or service.
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What are the benefits of legally implementing AI in your business and products?
Legal implementation of AI helps ensure regulatory compliance with extensive artificial intelligence legislation, including the EU AI Act. It allows you to mitigate legal risks and define the scope of liability for AI operations. If you develop an AI-based solution, this makes safe commercialization easier. If you use AI-based tools, it helps build trust among your end customers.
Scope of support
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AI Compass
A simple first step towards legally compliant AI. We help clients take the first step in ensuring that their AI-based solutions comply with the law. We map out the applicable obligations and identify the legal challenges associated with implementing AI-based processes or products, considering the solution’s stage of development and potential risks.
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Legal implementation of AI and transparency measures
We prepare agreements, identify applicable obligations and help implement organization-level solutions tailored to the risks associated with the AI solution and the requirements of the AI Act.
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AI literacy training
We help the client’s personnel acquire the specific competencies required under the AI Act.
IT and Mobile Application Law
IT and mobile application law concerns the legal rules governing the use of software and ICT solutions. Companies carrying out IT projects must ensure compliance with national and EU legal requirements. We support clients in the negotiation, acquisition, development and commercialization of IT solutions, including mobile applications.
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Who can benefit from IT and mobile application law support?
IT and mobile application law is relevant to organizations for which computer software, including mobile applications, serves as a tool for innovation or competitive advantage. We advise both companies to embark on their first IT project with an external contractor and organizations whose core business involves developing IT products or services.
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When should you seek support in IT and mobile application law?
It is worth seeking IT law support when entering into an agreement for the purchase of software, intending to obtain a software license or engaging a contractor to develop a digital solution.
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What are the benefits of IT and mobile application law support?
Support around IT and mobile application law helps you avoid risks associated with infringements of intellectual property rights and breaches of sector-specific regulations governing the digital market or electronic services. It enables you to develop your product in compliance with the law while focusing on increasing and retaining its value within the company.
Scope of support
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Advice on IT agreements
We advise on establishing business relationships concerning IT solutions, from the first meeting with the contracting party, through support with negotiations and contractual arrangements, to the successful completion of the project.
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Legal implementation of mobile applications by companies outside the IT sector
We support organizations that wish to add a mobile application to their portfolio, for example as a tool supporting sales or customer service. We assist in implementing innovations that go beyond the client’s existing ways of operating.
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IT Compass
The first step toward organizing your IT-related legal matters. We advise organizations that are growing alongside their IT solutions and want to ensure that nothing stands in the way of their development. We help map out legal challenges and develop proportionate responses tailored to the organization’s needs, considering the frequently changing regulatory environment.
